A digestible, 4 chapter reflection of our findings on community, Adventure, and discovery were written. Additionally, Caravan created, edited, and curated images, videos, and audio to supplement the text.
All content was captured or derived from: Sony AR7ii. Gopro Hero 5. Notebooks. Voice Memos via IPhone 6.
• Art Direction & Identity.
Clean, sharp, layered, featuring pastel based brights - each indicative of Arizona - WE had a pretty strong idea of what we wanted the end result to look and function like. To start, we sketched a couple of wireframes, then set the identity and started filling in the gaps. The hand drawn AZT "next chapter" logo and Favicon was used to soften and balance the other, polished visuals.