PROJECT //  Early Release Surf Trip.

ROLE //  Community Organization & vibes, trip planning, content capture.

•Background.

You've gotta love summer fridays, when That 'school’s out for summer' feeling hits every. single. week.

And nowhere does this feeling land more squarEly than in Boston, where summer is fleeting and the wilds - be it mountainside views or coastal joys - are only a short drive away.

That's why, one sunny summer day, we packed 20 people into a caravan of cars and hit the road to hampton, new hampshire, for a surf session like no other. in the spirit of that 'school’s out' feeling we aptly named the event "early release."   

•graphics.

to kick things off, we built a small kit of illustrated graphics (think 80's - 90's & saved by the bell) to communicate summer fun and promote the trip.

• sponsorship & authenticity.

Next, we partnered with visionary surf/adventure brand, battenwear, to provide sponsorship and drive authenticity. battenwear, being awesome, provided several pieces of surf-centric swag to be raffled off to the group. 

•discovery & active participation.

knowing that the majority of our community would be first-time surfers, we leveraged our existing relationship with local surf shop & community pillar, cinnamon rainbows, to provide surf lessons and rentals for the group.

• Breaking Bread.

It's a known fact: Surfing leads to hunger. that's exactly why we thought ahead and worked with Throwback brewery to set up a family style table where our community gathered around great food & drink.

•content.

throughout the event, we captured beautiful, authentic content that can be fed back into social channels.